Sales Literature The business will begin with a general corporate brochure establishing its position on the market. Market Trends Of all the uncertainty surrounding this industry, one fact is certain: Market Segmentation We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country.
Evening drives can include a bush braai giving visitors the chance to see the more unusual nocturnal creatures.
This shall involve tours to the main historical and cultural sites in and around Gaborone including Mokolodi Nature Reserve, Oodi and Mochudi Craft Villages, including the cultural dances. Generally there is a trend towards shorter stays but increased visits, as individuals strive to experience as many cultures as possible, including seeing as many attractions as possible.
Though we realise that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. The tour package will include the information folder, guided tour, refreshments and a picnic lunch.
However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate.
Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. The marketing will convey the sense of quality in every picture, every promotion, and every publication. In Oodi the main attraction will be the Lenstwe-la-Oodi weavers.
Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature. Included in this package will be refreshments and information folders detailing the main sites and history of Gaborone.
The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education in that order. These tours shall be eye opening in terms of the normal Botswana town folk life style providing knowledge and information throughout the guided tour.
This tour will invariably take the whole day and cover approximately kilometres. A destination that unlocks the mystery of nature — an oasis in a wilderness which is an ideal escape for nature lovers. We will turn to reputable companies for supplying the necessary individuals and groups for our services.
In Mochudi apart from traditionally decorated Setswana architecture, the tourists will find the most southerly baobab trees in Botswana and traditional crafts including the Ithuteng Tin Workshop and Ikgabiseng handmade jewelery.
Very little of this fascinating country has seen human habitation — this is true Africa in all her remoteness and authenticity. We realise the need to focus our marketing message and our service offerings. With time we also intend to have the latest and most efficient software in place to enable smooth operations.
The Phuthadikobo Museum in Mochudi will also be an attraction site. As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa.
Macro-environment At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature. Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions. This hectare reserve provides an ideal get-away for tourists who can see a remarkable range of wildlife in the park including rhino, eland, zebra, gemsbok, wildebeest, kudu, ostrich and impala, all on well-maintained bush roads that are designed for easy access.
Hence the need to establish good relationships with our strategic allies. The Gaborone Yacht Club is the main attraction on the dam with its swimming pool, bar and wide verandah overlooking the water off a rocky koppie in the middle of the dam which often becomes an island in the wet season.
Set in a wide valley just 10 minutes drive from the city, this scenic reserve offers a well-developed network of game drives and stone and thatch chalets overlooking a water hole.
Literature and mailings for the initial market forums will be very important. Our understanding of the needs of our target market segments shall be one of our competitive advantages. These excursions offer excellent photographic opportunities.
However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations.
This tour will cover approximately kilometers taking the whole day to complete. The above prognosis influenced our decision to enter the tourist transport industry. However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place.
This tour will cover approximately 50 kilometers taking about half a day to complete. We need to develop our message, communicate it, and make good on it.Here is a simple business plan template for new entrepreneurs. The enclosed sample template is broken into sections as described in the table of contents.
Each section of the template can be copied into a Word, Excel or similar office document by selecting the text and using copy/paste.
The operating plan outlines the physical. Sample business plans can be very helpful in providing a format for you to build your business plan on. Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment of its coffee bar located close to the bustling University of Oregon campus.
The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan. Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and investors.
A business plan is one of the most important documents for a business. Writing a business plan is crucial for the future success of a start-up as it helps to define goals, sets targets and evaluates a business.
As an added Bonus you'll also receive a Free Subscription to Business Success Today; the most popular Business Tips newsletter filled with profitable Tips, Strategies and Solutions to solve YOUR business.
Body paragraphs that highlight very obvious facts (ex.
that you’re submitting a business plan for your business, which you can describe in a sentence, and what the prospective reader can look forward to reading about in the following pages) Table of Contents.Download