Coca-Cola gave away vacations to Goa, a famous resort in India. There were differences in their methods of promotional activities. First, despite the liberalization of the Indian economy in and introduction of the New Industrial Policy to eliminate barriers, such as bureaucracy and regulation to foreign direct investment, India still had a strong history of protectionism, dating back most recently to its economic policies following the Gulf War.
This could create more problems for them. Which of the two companies do you think has better long- terms prospects for success in India?
They started with product lines that were already available, such as cola, fruit drinks, and carbonated water. And finally it pays to keep up with merging trends in the market.
Both of the companies are using the electronic media advertisement very effectively keeping in view the social norms of India.
This is what is happening in this case. An Opinion Outpost poll showed that, although Pepsi made some gains on the court, respondents still prefer Coke. Delhi, Mumbai, Ahmedabad and Surat 4. The matter of distribution arrangements was Coca- Cola Company smarter than Pepsi because it possessed the bottling plant of the main four cities of India.
Ronald Reagan was a Pepsi man. If not, could developments in the political arena have been handled better by each company? With its brand Burn, Coke initially targeted alternative distribution channels such as pubs, bars and gyms rather than large retail outlets such as supermarkets.
PepsiCo also focused on introducing some local tastes from their brand name 7UP Lehar. Also, foreign businesses were not allowed to market their products under the same name if selling within the Indian market.
India is a conservative society with a growing middle class Fernandes, Comment on this strategy. Some analysts consider that Coca-Cola India made mistakes in planning and managing its return to India.
Both Coca-Cola and Pepsi adapted to the local market with promotions. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets?
Pepsi launched an ambitious marketing campaign sponsoring Cricket celebrities and athletes from the World Cup. Jimmy Carter preferred Coke. And Coke focus its campaign in young people, like a lifestyle.
Pepsi introduced returnable glass bottles for customers to recoup costs. Coke and Pepsi Learn to Compete in India: Should Coke address the group directly or just led the furor subside? The battle reached a high point when senators and the White House entered the debate, lobbying for the cola they liked.
Then, when the market was "ready", they launched other lines, such as bottled water Coke- Kinley and Pepsi-Aquafina and clear lime sodas Coke-Sprite, Pepsi-7 Up. They could have handled this by investment in Cricket which is a game that is loved by tens of millions of Indian.
PepsiCo has learned the lesson to try the local flavors in their beverages and use local celebrities in advertisement to attract more customers. They may rethink some of the decisions they have made in regards to the use of water in the manufacture of their products.
Pepsi gave away a kilo of Basmati rice with every refill of a case of Pepsi. Both of the companies are using different strategies to reach out to the Indian population. Each market has its own norms, trends, attitudes and financial status. Vanna White spelled out her reasons for switching to Coke on an illuminated board.
Out of over 3, respondents, some 62 percent noted that Coke was their go-to cola while just 38 percent preferred Pepsi. They also seem to be taking advantage of the Soccer-Fever in India.
Because it enter in the market at the wrong time, obliging it to a hard competition with Pepsi. Pepsi possess the larger market share and have a more solid advertisement campaign compared to Coca Cola. In my opinion this issues could have been anticipated prior to coming to India and arrangements could have been made to deal with them effectively.
Further, they teamed up with influential figures in Indian pop-culture to promote their products.Coke and Pepsi Learn to Compete in India.
A. Identification of issues and Problems Step 1—overview of the case study During the s and the beginning of the new millennium India‟s government had opened its doors wide open to foreign investors, but the Coca-Cola Corporation and PepsiCo experienced many difficult challenges.
Coke and Pepsi Learn to Compete in India 1. CASE STUDYCoke and Pepsi Learn toCompete in IndiaGroup #6Abigail Yoong (exch.)Alexey Abramov (MM-1)Ivan Ulitin (MM-3)Julia Borshkova (MM-1)Julia Gorokhova (MM-1)Zoya Shakhova (Mark).
The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration. Free Essay: Coke and Pepsi Learn To Compete in India 1.
The political environment in India has proven to be critical to company performance for both PepsiCo. Coke & Pepsi Learn to Compete in India Essay Sample. 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-.
Coke and Pepsi Learn to Compete in India Essay The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration.Download